Services
One flagship system. Two ways to extend it.
Lanternvale leads with the Website + Enquiry System: the page customers see, the form they complete and the workflow that starts when they respond.
Google Search campaigns bring more suitable people into that journey.
Enquiry and workflow automation improves the work behind it.
Flagship offer
A website built to generate, organise and support enquiries.
The Website + Enquiry System brings your public website and your response process into one project.
We do not stop when the form is designed. The project follows the enquiry into the tools, alerts and next actions your business needs.
So a 7pm enquiry gets a confirmation in seconds, the right person gets an alert, and the lead sits organised in your records before morning.
What the system connects
The customer arrives
Through search, advertising, a recommendation, social media or direct outreach.
The website explains
The service, intended customer, proof, process and reason to enquire.
The visitor responds
Through a call, form, booking, quotation request or consultation request.
The business is alerted
The right person receives the relevant details.
The enquiry is organised
Customer information is added to the agreed system or record.
The next step begins
The customer receives a confirmation and you continue the conversation.
Core deliverables
An agreed Website + Enquiry System scope draws from these deliverables:
Business and customer brief
A written summary of the offer, audience, problem and intended result.
Page plan
A map of the pages, content sections and primary calls to action.
Website copy
Customer-facing copy explaining the offer, proof and next step.
Clickable design
A reviewable visual direction before full development begins.
Website development
Responsive pages built around the approved design and functionality.
Enquiry journey
A call, quotation, consultation or booking path that fits the business.
Confirmation and notification
Messages confirming the enquiry and alerting the correct person.
Lead organisation
Customer information sent to the agreed spreadsheet, database or customer-management system.
Analytics and tracking
Measurement for completed forms, bookings, calls or other agreed actions.
Website performance
We test loading performance, interaction speed, responsiveness and layout stability before launch.
Speed and stability are tested against Google's published performance standards before launch.
Delivery timing
Defined landing-page projects can reach a clickable first direction within several working days.
Larger websites receive a schedule based on pages, copy, functionality, integrations and feedback stages.
The confirmed timeline appears in the written scope.
What the business retains
You keep access to your website, advertising accounts, automation platforms and customer data.
Approved final deliverables transfer after final payment.
We explain third-party platform costs before the project begins.
There is no mandatory Lanternvale software-rental contract attached to the completed system.
How project risk is reduced
- Discovery calls are free and carry no obligation
- You approve a written scope before payment
- A deposit begins the project
- We review the first design direction against the approved brief
- If the first design direction misses the agreed brief, we redo it—one full re-direction is included
- Normal refinements follow the feedback stages written into the scope
- Final approved deliverables transfer after final payment
- You keep access to your accounts and data
Traffic extension
Match an active search to a focused page.
This offer is for businesses serving people who already search for a specific service.
We build the campaign, the advert and the landing page as one journey, not separate pieces.
So the person who clicks your advert lands on a page that matches their search—and their enquiry reaches you the moment it arrives.
The project includes
Search-intent planning
We organise the campaign around what the right customers actually search for.
Campaign structure
Keywords, exclusions, ad groups and geographic targeting arranged around the service and market.
Advertising copy
The advert reflects the customer's search and leads naturally into the landing page.
Landing-page copy and build
The page explains the offer, presents proof and directs the visitor towards one primary action.
Conversion tracking
Calls, forms, bookings or consultation requests are tracked.
Enquiry connection
The campaign enquiry connects to the agreed confirmation, notification and lead record.
Initial launch support
We check the campaign and tracking after launch.
Expected role
The campaign is built to bring in the right enquiries.
Results still depend on:
- Search demand
- Competition
- Advertising budget
- Offer strength
- Location
- Reputation
- Response process
We do not guarantee lead volume, advertising return or conversion rates.
Operations extension
Improve the work that begins after someone responds.
This offer is for businesses already receiving enquiries or repeating the same admin steps across several tools.
We map the process first, then build the workflow around a defined delay, task or information gap.
So the details a customer types at lunchtime reach the right person, in the right record, without anyone retyping them.
Common workflows
Enquiry confirmation
Confirm that a form, booking or quotation request has been received.
Internal alerts
Send the right person the customer details and action required.
Lead organisation
Add information to an agreed spreadsheet, database or customer-management platform.
Conditional routing
Direct an enquiry by service, location, urgency or customer answer.
Appointment reminders
Send agreed confirmations and reminders before a consultation or booking.
Information collection
Request the details needed before a quotation, visit or consultation.
Follow-up
Create approved next actions when an enquiry has not progressed.
Reporting inputs
Record selected actions so you can review the volume and status of enquiries.
Three things we hold to
Existing tools stay where they work
We replace a platform only when the current setup cannot support the required process.
Customer-facing automation is approved
We review every customer-facing message and trigger before the workflow goes live.
Human review stays in any step where you want it.
The business owns the system
We build workflows in client-owned accounts wherever the chosen platforms allow it.
Access, documentation and the agreed handover stay with you.
Supporting capabilities
Added when they support the main system.
These capabilities do not compete with the flagship offer.
They join a project when they improve how suitable prospects find you or how the completed system runs.
SEO FOUNDATIONS
Typical scope:
- Page structure
- Service-page planning
- On-page optimisation
- Metadata
- Internal links
- Local relevance
- Technical checks
- Search measurement
META CAMPAIGNS
Used when the offer benefits from:
- Visual creative
- Audience targeting
- Awareness
- Lead generation
- Remarketing
- Campaign landing pages
We recommend the channel only when it fits the offer and buying journey.
AI-ASSISTED WORKFLOW STEPS
Can support defined tasks such as:
- Information classification
- Structured summaries
- Repeated content preparation
- Lead-detail organisation
- Internal drafting assistance
Customer-facing outputs and important decisions keep the agreed level of human review.
BESPOKE WEBSITE FUNCTIONALITY
We add custom website features when they support a specific customer action or business requirement.
We do not present this as a separate software-development service.
Where to begin
Start with the problem closest to lost revenue or wasted time.
THE WEBSITE IS UNCLEAR, OUTDATED OR MISSING
Website + Enquiry System
Typical signs:
- The service is difficult to understand
- The website no longer reflects the business
- Calls to action are inconsistent
- Forms collect the wrong information
- Enquiries are not tracked properly
PEOPLE ARE SEARCHING, BUT THE BUSINESS NEEDS MORE ENQUIRIES
Google Search Campaign + Landing Page
Typical signs:
- Customers actively search for the service
- The offer has meaningful value
- The business can respond to new leads
- Existing website pages are too broad for advertising traffic
ENQUIRIES ARRIVE, BUT THE PROCESS IS SLOW OR MANUAL
Enquiry and Workflow Automation
Typical signs:
- Leads sit unnoticed in an inbox
- Details are copied between several tools
- Customers repeat the same information
- Reminders depend on memory
- The business cannot see the status of enquiries easily
The discovery call identifies which starting point fits the current problem.
The full process
Six stages. A visible output at each one.
01 — DISCOVER
Business and customer brief
We discuss and document your offer, audience, current website, tools and intended result.
02 — REVIEW
Current-state findings
We examine the existing website, content, forms, campaigns and response process. We identify the useful parts alongside the gaps and constraints.
03 — DEFINE
Written scope, page plan and customer-flow map
We agree the exact pages, deliverables, responsibilities, integrations and feedback stages.
04 — CREATE
Copy draft and clickable design
We create the customer-facing message and visual direction around the approved plan. You review the first direction before full development begins.
05 — CONNECT
Developed pages and tested workflows
We connect forms, bookings, tracking, notifications and the agreed systems. We test the relevant actions before launch.
06 — LAUNCH AND HAND OVER
Launch checklist, access record and ownership handover
We check the website and workflows across the relevant devices and journeys. You receive the approved files, account access and supporting information.
Services FAQ
Can we purchase website development without advertising?
Yes.
The Website + Enquiry System can be delivered without a paid campaign.
We add search or advertising only when it serves the agreed objective.
Can you improve an existing website?
Yes, when the current platform can support the required pages, forms and integrations.
We recommend a rebuild only when the existing setup creates a meaningful limitation.
Do you provide ongoing advertising management?
Campaign setup and launch support are available. Ongoing management is not currently included unless stated in the written scope.
Is SEO a one-off or ongoing service?
Website projects include the relevant technical and on-page foundations.
Broader search growth may need ongoing content, authority building and monitoring. Any continuing work is scoped separately.
Who owns the website and accounts?
You keep access to your website, advertising accounts, automation platforms and customer data.
Approved final deliverables transfer after final payment.
Third-party subscriptions stay in your business's own name wherever the platform allows it.
What happens after launch?
We test the agreed website and workflows, then hand them over with the relevant access information.
Ongoing support, campaign management or future improvements can be scoped separately.
Start with the part that is not working.
The discovery call reviews your website, enquiry process and current tools before we recommend a project.